Case Study: Blue Water Baltimore improves Salesforce data quality and constituent insights with Cloudingo

Blue Water Baltimore saves costs and cleans Salesforce data with Cloudingo in weekly dedupe

Blue Water Baltimore, a nonprofit focused on restoring Baltimore's waterways, faced a significant challenge with duplicate records in their Salesforce org. With constituent data spread across multiple entries, they could not get a clear picture of their donors and volunteers. This made targeted communication and reporting difficult. To solve this, they turned to the vendor Cloudingo for a data cleansing solution.

By implementing Cloudingo, Blue Water Baltimore was able to efficiently find and merge their duplicate records. This process restored trust in their data, giving them a complete understanding of their constituents and enabling effective audience segmentation. The solution from Cloudingo saved the organization money and positioned them lightyears ahead of their starting point. They now maintain data quality with weekly deduplication scans and standardized data entry procedures.

Blue Water Baltimore