Case Study: Zalando achieves faster go-to-market and personalized shopping experiences with Cloudinary

Zalando delivers personalized shopping experiences across 24 European countries with Cloudinary

Zalando, a leading online fashion retailer in Europe, sought to automate its image processing to deliver more personalized shopping experiences at scale. Their challenge was to quickly adapt digital assets for multiple platforms without extensive engineering support, requiring an intelligent cropping tool to maintain visual quality and consistency. They partnered with vendor Cloudinary to address this.

Cloudinary's solution implemented an automatic gravity algorithm for intelligent cropping and AI-driven tagging to enhance asset management. This automation accelerated Zalando's go-to-market capabilities, reduced manual labor, and allowed them to efficiently repurpose existing assets across various sites and marketing channels.

Zalando