Case Study: Xanterra Travel Collection streamlines digital asset management with Cloudinary

Xanterra saves 30% of asset management time with Cloudinary

Xanterra Travel Collection, a diverse group of travel and hospitality companies, needed a better way to manage and integrate the large volume of visual assets from its acquisitions and marketing efforts. The company sought a flexible digital asset management solution to streamline its workflows and serve its many stakeholders, leading them to issue an RFP to twelve vendors. They ultimately selected the Cloudinary DAM for its capabilities.

The Cloudinary solution, including its WordPress plugin, simplified the ingestion and management of assets, saving the Xanterra web team significant time by automating previously manual tasks. The implementation of Cloudinary's digital asset management system resulted in streamlined workflows, a 30% time savings, and the creation of a dynamic, decentralized media repository that benefits multiple teams across the organization.

Xanterra Travel Collection