Case Study: WingTai Asia achieves 70-80% reduction in page load time and 3x faster product launches with Cloudinary

WingTai Asia Fashions Efficient Media Management Workflow with Cloudinary

WingTai Asia, a Singapore-based retail and hospitality arm managing brands like Adidas, Topshop and Cath Kidston, faced a growing challenge: thousands of product and user-generated images were handled manually across teams, slowing eCommerce and a new social commerce site (MoodRoom.com). The decentralized workflow required repeated downloads, Photoshop edits and multiple file copies, making it difficult to launch seasonal product lines quickly and deliver high-performance, responsive pages.

By adopting Cloudinary as its digital asset management and delivery platform, WingTai Asia centralized assets, automated tagging and image transformations, and handled user-generated content at scale. The result: a single source of truth, pages that load 70–80% faster, a threefold acceleration in launching new product lines, and a dramatic reduction in manual effort—cutting image-prep times from weeks to days.

WingTai Asia

Roy Saadon

Vice President and Head of Product Technology