Case Study: What’s Good scales to 300K monthly visits with Cloudinary

What’s Good scales to 300k monthly visits with Cloudinary

What's Good, Inc. is a hyper-local event discovery startup that faced the challenge of scaling its mobile-first visual platform with a very small team. Manually editing the high volume of user-generated and client images was unsustainable for the three-person team, making it impossible to maintain the compelling visuals critical to their service. They turned to Cloudinary's platform, specifically its AI-powered image and video API, to solve this scaling issue.

By implementing Cloudinary, What's Good automated its image management using AI tools like Generative Fill to quickly customize and standardize visuals. This solution enabled the small team to scale the service to over 300,000 monthly visits and expand into new cities. Cloudinary's technology was key to providing the engaging, mobile-first experience that drives user retention and supports the company's ongoing growth into B2B services.

What’s Good, Inc