Case Study: Trek Bicycle Corporation achieves faster omnichannel asset delivery with Cloudinary

Trek Bicycle Corporation migrates 500K assets in weeks with Cloudinary

Trek Bicycle Corporation needed to replace its outdated digital asset management (DAM) system to better handle its vast 20-year archive of product images and rich media. The challenge was to migrate terabytes of assets without disrupting workflows, improve reporting and analytics, and find a future-proof solution capable of efficiently delivering photorealistic imagery, animations, and videos for its omnichannel retail model.

Cloudinary implemented its AI-powered, API-first DAM, which enabled a major migration completed in just a few weeks with minimal hassle. The solution provided Trek with a single source of truth for all its visual media, leading to faster page load times, improved SEO metrics like Largest Contentful Paint (LCP), and new automated workflows. As a result, Trek's developers were freed to focus on other priorities and the company is now exploring advanced services like a visually-driven online bike configurator tool.

Trek Bicycle Corporation