Case Study: The Hub achieves faster portfolio delivery and lower storage costs with Cloudinary

The Hub reduces third-party vendors by 80% with Cloudinary

The Hub, an online marketplace connecting brands with creative talent, faced a challenge with its image-heavy platform. Its front-end developers were burdened by the need to manually resize the enormous image and video files uploaded by creators to their portfolios. This process was time-consuming and costly. To maintain site performance without sacrificing visual quality, The Hub implemented Cloudinary to automate its image management.

Using Cloudinary's dynamic asset optimization and resizing capabilities, The Hub automated its entire portfolio management process. The solution intelligently resized and optimized assets for different devices and aspect ratios, eliminating manual work for developers. This resulted in reduced storage expenses on Amazon S3, a more streamlined technology stack, and a significantly faster, more performant experience for users. The Hub found Cloudinary far too valuable to cut, even after reducing its use of other third-party vendors by 80%.

The Hub