Case Study: The Hub achieves faster, high-quality creator portfolios and reduced storage costs with Cloudinary

The Hub Helps Creative Talent Win Brand Work with Cloudinary

The Hub is a two-sided online marketplace that connects brands with more than 39,000 photographers, videographers and models and hosts over 2.5 million portfolio assets. The company struggled with very large uploads that needed as many as ten different sizes/aspect ratios for web and mobile, creating slow pages and a heavy manual resizing burden on front-end developers.

By integrating Cloudinary with Amazon S3, The Hub automated dynamic image and video transformation and delivery so assets are optimized for each device without quality loss. The result: faster portfolio creation and site performance, lower storage and bandwidth costs, reduced developer workload, increased video viewership, and a leaner, serverless tech stack that retained Cloudinary as a critical component.

The Hub

James Cole

Founder