Case Study: Sunwing Vacations saves 1,000 design hours and speeds time to market with Cloudinary

Sunwing Vacations saves 1,000 design hours with Cloudinary

Sunwing Vacations, a Canadian leisure travel provider, faced significant challenges in managing its vast library of 900,000 digital assets. The disconnect between its Marketing and Development teams led to a messy, inefficient workflow, with constant recreation of assets in different formats and sizes for various platforms. As part of a tech refresh, Sunwing turned to Cloudinary for a solution.

By implementing Cloudinary's digital asset management and transformation tools into its new headless tech stack, Sunwing achieved a seamless visual media workflow. The results were substantial, including saving over 1,000 design hours, a 60% faster time to market, and drastically improved site performance. Cloudinary enabled on-the-fly transformations, eliminating the need for manual resizing and saving significant storage and bandwidth.