Case Study: Stanley Black & Decker achieves faster, frictionless commerce workflows with Cloudinary

Stanley Black & Decker speeds commerce workflows with Cloudinary, turning weeks of work into minutes

Stanley Black & Decker faced significant challenges managing over 25,000 digital assets for its fastening division due to siloed legacy systems and manual workflows. Their fragmented digital asset management (DAM) and product information management (PIM) tools caused inefficiencies, with tasks like formatting and tagging assets taking weeks and leading to inconsistencies. This hindered their e-commerce transformation and compromised the customer experience on product pages.

Cloudinary, as Syndigo's fully embedded DAM, provided the integrated solution. It automated asset transformations and tagging, seamlessly linking with the Syndigo PIM and VTEX commerce platform. This implementation eliminated manual errors and drastically reduced workflow times from weeks to minutes. The results included a sharp rise in team productivity, greater content output and quality, and a scalable, user-friendly system that freed employees to focus on higher-impact work, delivering clear ROI.

Stanley Black & Decker