Case Study: Solo Brands achieves faster, scalable visual experiences with Cloudinary

Solo Brands handles 19 billion impressions with Cloudinary

Solo Brands, the parent company of Solo Stove, faced a challenge with an outdated digital asset management (DAM) system that couldn't handle their growing visual media workflow and risked failing under the load of a major upcoming campaign. During a wider digital transformation, they sought a new, high-performance DAM solution from Cloudinary to ensure site reliability and improve operational efficiency for their creative team.

The Cloudinary solution, Cloudinary Assets, was implemented and seamlessly integrated with their new composable tech stack, including Contentstack. This provided a single source of truth for media and enabled automatic optimization of images and videos. Results included successfully handling 19 billion impressions from the high-profile Snoop Dogg campaign with no downtime, a 30-40% reduction in creative team time spent on media workflow, and faster page load times contributing to higher conversion rates.

Solo Brands