Case Study: Simplotel improves site performance and customer engagement with Cloudinary

Simplotel saves hundreds of engineering hours with Cloudinary

Simplotel, a hotel technology SaaS provider, needed to manage and instantly deliver high-quality images and videos for its global hotelier clients to drive direct bookings. The challenge was ensuring these rich media assets would load quickly and reliably without slowing down websites, which is crucial for customer engagement and sales. They turned to Cloudinary's image and video management platform for a solution.

By integrating Cloudinary, Simplotel automatically hosted all client media, leveraging dynamic resolution and format adjustments for fast, high-fidelity delivery. This solution saved hundreds of engineering hours and significantly improved site performance for their hotels, leading to reduced bounce rates, longer session times, and increased bookings. The partnership with Cloudinary also provided essential support and innovation, helping Simplotel retain customers during the challenging COVID-19 pandemic.

Simplotel