Case Study: Simplotel achieves higher bookings and saves hundreds of engineering hours with Cloudinary

Simplotel leads global hotel industry recovery with image and video management technology from Cloudinary

Simplotel is a Bangalore-based SaaS provider that helps independent hotels drive direct bookings by powering hotel websites with rich imagery and video. When COVID-19 and rising competition from platforms like Airbnb squeezed revenues, hoteliers needed fast, high-quality visual content across channels but lacked the tech and resources to manage large media files without slowing site performance.

Simplotel integrated Cloudinary to host and optimize roughly 800GB of images and videos, using dynamic resolution and format adjustments so media loads quickly and reliably across devices. The result: lower bounce rates, longer session times and higher bookings, strong customer retention, and hundreds of engineering hours saved—letting Simplotel move faster on new features and support hotel recovery.

Simplotel

Tarun Goyal

Founder & Chief Executive Officer