Case Study: Simpleview streamlines high-scale image management with Cloudinary

Simpleview achieves 98% retention with Cloudinary

Simpleview, a provider of CRM, CMS, and digital marketing solutions for destination marketing organizations, faced a challenge managing billions of images for its clients after its in-house media processing solution reached its limits. They needed a partner to handle high-scale image management and optimization efficiently without burdening their customers. Simpleview selected Cloudinary and became the first ISV to leverage its Embedded Media Experiences (EMX) offering.

The Cloudinary solution was seamlessly embedded into the Simpleview CMS and later a dedicated DAM, automating image formatting and optimization. This provided customers with easy editing tools and reliable delivery, even during traffic spikes. The results include a 98% customer retention rate, the management of 2.5 billion images and videos daily, and the assurance that major campaigns won't slow down site performance.

Simpleview