Case Study: Salling Group achieves faster, more nimble media management with Cloudinary

Salling Group cuts TCO and loads 500,000 assets with Cloudinary

Salling Group, Denmark's largest retailer, faced challenges with its outdated, monolithic digital asset management system. The slow, heavily customized system hindered time-to-market for new initiatives and made dynamic media transformations impossible without third-party tools. Seeking a modern solution that aligned with its value-driven ethos, Salling Group turned to vendor Cloudinary for its dynamic media capabilities and DAM (Digital Asset Management) services to reduce costs and increase agility.

Cloudinary implemented a unified DAM-PIM solution, integrating with Salling Group's composable architecture including Netlify and commercetools. The solution provided a central service for product content, pre-loading approximately 500,000 assets. The results included a flawless onboarding process, significant savings in total cost of ownership (TCO), and a newfound ability to innovate rapidly. Cloudinary's exceptional support and partnership were highlighted as key to the successful transition, enabling the retailer to become more nimble.

Salling Group