Case Study: River Island improves image workflows and shopper experience with Cloudinary

River Island cuts image correction time by up to 75% with Cloudinary

River Island, a major UK fashion retailer, faced challenges with its legacy media platform, Adobe Scene7, which was expensive, relied on outdated technology, and could not meet the brand's complex needs for managing high-quality visual media. Seeking a modern solution, the company turned to vendor Cloudinary for its Digital Asset Management (DAM) service to streamline its media workflows.

The Cloudinary solution provided a headless DAM that integrated perfectly with River Island's new MACH tech stack. The implementation resulted in a significantly improved shopper experience through faster page loads and better image quality. A key measurable impact was a reduction of up to 75% in the time-consuming image correction process, slashing a task that once took three days down to under one day while drastically reducing human error.

River Island