Case Study: Reformation achieves 31% faster page loads and 67% lower bounce rate with Cloudinary

Reformation Designs Engaging Shopping Experiences with Cloudinary

Reformation, a Los Angeles–based sustainable fashion brand that sells primarily online, struggled to deliver the right images and video quality for each shopper’s device. Using Workarea’s default tooling, the site served the same image to desktop and mobile users (about 56% of visitors), causing poor quality on high‑res screens or unnecessary bandwidth use, plus choppy video playback—all while needing a fast turnaround from photoshoot to launch.

By integrating Cloudinary into its media workflow, Reformation automated responsive image and video delivery (adjusting resolution by DPR and viewport) and simplified uploads and hosting. The change produced measurable gains: 31% faster page loads, a 60% reduction in image payload, a 26% higher Google PageSpeed score, a 67% drop in bounce rate, smoother video streaming, and an easier-to-maintain workflow that boosted conversions and user experience.

Reformation

Jessica Chappell

Director of Product Management