Case Study: PUMA achieves faster page load times with Cloudinary

Puma speeds page loads by 71% with Cloudinary

Puma, a major global sporting goods brand, embarked on a journey to adopt a composable architecture to modernize its ecommerce platform. The challenge was to integrate new tools into this architecture to improve team productivity, control costs, and deliver against key performance indicators like page load speed. To manage its vast library of visual assets, Puma partnered with Cloudinary and its Programmable Media platform to act as a single source of truth for all images and videos.

The Cloudinary solution provided powerful optimization and automation, including smart cropping with its g_auto feature and automatic conversion to AVIF format. This resulted in a 71% faster page load time and the ability to process 10 million images that update every five minutes. The platform also delivered 99.95% uptime for Puma's 20TB of resources, driving operational ROI and providing a flexible foundation for continued global modernization.

Puma