Case Study: PetRescue streamlines image management and saves time with Cloudinary

PetRescue streamlines 25 million-image management with Cloudinary

PetRescue, a leading Australian animal welfare nonprofit, faced significant challenges in managing its ever-growing library of user-generated pet images. The manual, multi-step process for uploading and resizing photos was slow, complex, and created delays for both staff and users. This back-end burden distracted from their core mission of connecting pets with new homes.

By implementing Cloudinary's image and video management solutions, PetRescue streamlined its entire media workflow. The solution eliminated manual coding and background tasks, allowing images to be dynamically resized via URL. Cloudinary enabled the organization to easily manage its 25-million-asset library, improve mobile optimization, and adopt new formats like JPEG 2000. This freed up development resources to focus on their mission, while providing a faster, more reliable experience for the thousands of daily visitors crucial to their adoption success.

PetRescue