Case Study: Mint Velvet streamlines image workflows with Cloudinary

Mint Velvet cuts image delivery from 15 minutes to instant with Cloudinary

Mint Velvet, a UK-based retailer of premium women's clothing, faced significant bottlenecks in its image management workflow. The company relied on a legacy Microsoft SharePoint system that was slow, lacked search capabilities, and caused issues with bulk uploads from its frequent photoshoots. To overcome these challenges and support its Shopify Plus platform, Mint Velvet partnered with Cloudinary to find a modern solution.

Cloudinary implemented its MediaFlows solution to create a low-code, automated workflow for visual media. This solution integrated seamlessly with Shopify, automatically optimizing and syncing images and metadata between platforms. The results were substantial, including reducing image delivery time from 15 minutes to instant and cutting photoshoot bulk upload time from 30 minutes to just 5 minutes. Cloudinary's solution significantly streamlined the creative team's workflow, improved efficiency, and made sharing assets with external partners much easier.

Mint Velvet