Case Study: mindbodygreen achieves faster page loads and lower image costs with Cloudinary

Mindbodygreen reduces page load time by 33% with Cloudinary

mindbodygreen, a leading health and wellness lifestyle brand, faced significant challenges during an image-heavy website redesign. With over 10 million monthly visitors, their manual process for creating numerous image sizes and aspect ratios was hindering editorial workflow and slowing down the site. Bandwidth costs were soaring as users downloaded images not optimized for their devices, impacting both user experience and expenses.

Cloudinary provided a dynamic image management solution that allowed mindbodygreen to transform and optimize images on the fly via URL manipulations. The implementation was rapid, taking less than a day for basic setup. The results were substantial: a 75% reduction in image serving costs, over 33% faster page load times, and 60% lower page weight. The company also saved over 400 minutes per week in manual work, enabling their small team to be more agile while maintaining high visual standards.

Mindbodygreen