Case Study: Mediavine reduces video bandwidth and speeds development with Cloudinary

Mediavine halves video bandwidth with Cloudinary

Mediavine, a full-service ad management provider for over 3,900 digital publishers, faced a complex challenge in managing and delivering high-quality video content for monetization. Their initial video solution was time-consuming, hindered their business goals, and required them to handle all backend uploads. They turned to Cloudinary's video management service to streamline their workflow and improve performance.

By implementing Cloudinary, Mediavine integrated a powerful video solution in less than a day of development. The results were significant: Cloudinary helped Mediavine reduce its video bandwidth usage by 50%, saving on costs and improving user experience. Publishers using video saw earnings increase by 20-30%, and one publisher reported a 1,200% increase in video ad revenue. The solution also enabled Mediavine to quickly regenerate its entire video library with new codecs, saving hundreds of developer hours.

Mediavine