Case Study: Mediacorp achieves lower image hosting costs and better image quality with Cloudinary

Mediacorp cuts image hosting costs 38% with Cloudinary

Mediacorp, Singapore's largest media network, faced significant challenges managing the massive volume of images required for its numerous digital and broadcast channels. Their previous content management systems led to soaring storage and traffic costs, while also struggling with consistent image quality issues. To solve this, they turned to vendor Cloudinary for its digital asset management and image optimization services.

By implementing Cloudinary, Mediacorp leveraged dynamic transformations and a shift to modern formats like AVIF to automate its image workflow. The solution from Cloudinary resulted in a 38% annual reduction in image hosting costs, improved image quality, and faster loading times. This efficiency freed the team to focus on further enhancing their services, while also seamlessly integrating with their existing Drupal CMS.

MediaCorp