Case Study: Mattel achieves faster, scalable visual storytelling with Cloudinary

Mattel boosts asset delivery with Cloudinary, cutting page load times 80%

Mattel, a leading global toy and family entertainment company, faced significant challenges with its outdated digital asset management and delivery systems. Their websites suffered from slow load times and failures during critical sales events, hampering their ability to scale and deliver engaging visual experiences efficiently. To power their digital transformation, Mattel turned to Cloudinary's AI-powered media optimization and transformation platform to overhaul their tech stack.

By integrating Cloudinary’s robust APIs into their new MACH architecture, Mattel achieved seamless media optimization and delivery. The results were substantial, including 80% faster page load times, the handling of over 2.2 billion monthly asset requests reliably, and the elimination of site failures during flash sales. Cloudinary enabled Mattel to scale its direct-to-consumer site traffic dramatically and power real-time product personalization, significantly enhancing customer engagement across all channels.

Mattel