Case Study: MANSCAPED achieves faster page loads and better asset quality with Cloudinary

MANSCAPED® improves Largest Contentful Paint by 25% with Cloudinary

Manscaped®, a global men's lifestyle consumer brand, was struggling to deliver impactful digital storytelling at scale due to distorted images, localization issues, and cumbersome asset management workflows. These challenges, which affected image quality and page loading speeds, hindered the customer experience as the company expanded its product lines. Manscaped partnered with Cloudinary's image and video API platform to overcome these obstacles.

By implementing Cloudinary's AI-powered platform and integrating it with their composable tech stack, Manscaped streamlined operations and significantly improved performance. The results included a 25% improvement in Largest Contentful Paint, with 90% of assets now loading in seven seconds, and a 50% increase in asset quality. Cloudinary enabled Manscaped to scale its asset management efficiently and deliver a more engaging user experience.

Manscaped®