Case Study: MADE.COM achieves faster site performance and optimized desktop and mobile CX with Cloudinary

Made.com Optimizes its Desktop and Mobile CX With Cloudinary

MADE.COM, a London-based digital-first home and furniture retailer, relies on striking product photography to recreate the in-store experience online. As the business scaled—showcasing ultra-high‑quality images for some 6,000 catalog items—legacy decisions about image orientation and sizing led to pixelation and cumbersome asset workflows, while mobile (now over half of traffic) needed full optimization. The company set out to make high-resolution images available sitewide and to deliver a consistently fast, mobile‑friendly customer experience.

By adopting Cloudinary, MADE.COM now uploads master images (typically 4000×4000) and lets Cloudinary automatically generate the optimal crops, sizes and formats for each device and channel, plus manage UGC and approvals via its DAM. The result: markedly improved site and ad performance, faster publishing and dynamic background/editing capabilities at scale, and higher development productivity by outsourcing image optimization—delivering better visual experiences across desktop and mobile.

Made.com

Edmund Kleiser

Head of Technology Operations