Case Study: LuisaViaRoma streamlines visual media workflows with Cloudinary

Luisaviaroma streamlines 50,000 monthly assets with Cloudinary

LuisaViaRoma, a global luxury fashion retailer, faced a challenge with its complex and inefficient homegrown digital asset management (DAM) system. Their previous solution, which included a local Italian tool and Akamai Image Manager, was not meeting the needs of their highly customized tech stack and could not handle the immense volume of up to 50,000 high-quality images processed monthly. This created a major workflow bottleneck from photoshoot to web for the company.

By implementing Cloudinary's API-first DAM solution, LuisaViaRoma was able to fully integrate a flexible system into its proprietary stack. The results included a dramatically streamlined visual media workflow, significant time and resource savings, and an increased ability to manage its high volume of assets. Cloudinary also enabled the use of product videos, which led to a measurable uplift in conversions on product pages, demonstrating a clear return on investment.

Luisaviaroma