Case Study: lastminute.com achieves faster publishing and better user experience with Cloudinary

lastminute.com speeds publishing and improves page load with Cloudinary across 120,000+ images

lastminute.com, a leading European online travel retailer, faced challenges managing its vast library of over 120,000 images and videos across multiple teams and disconnected systems. This led to workflow inefficiencies, inconsistencies across platforms, and slow campaign launches. To solve this, they turned to Cloudinary for its digital asset management (DAM) and image transformation services.

Implementing Cloudinary's DAM and APIs created a centralized media library and integrated it with their new CMS. This allowed teams to automate image transformations via URL parameters, dramatically speeding up publishing and campaign creation. The solution from Cloudinary resulted in greater consistency, improved workflow efficiency, and significant time savings. Critically, it also reduced page size and improved loading times, enhancing the overall user experience for site visitors.

Lastminute.com