Case Study: lastminute.com improves user experience and speeds publishing with Cloudinary

Lastminute.com Makes Vacation Packages Visually Surreal with Cloudinary

Lastminute.com, a leading European online travel retailer, needed a better way to manage more than 120,000 images and growing video assets across multiple teams and systems. Its challenge was inconsistent asset management and slow, manual campaign updates that could take weeks, making it harder to launch time-sensitive travel offers and keep the site fast and visually appealing. Cloudinary helped provide the media management and asset workflow foundation.

Cloudinary implemented a centralized digital asset management system with API integration to lastminute.com’s CMS, plus automated image transformations, tagging, and real-time media optimization. The result was a faster publishing workflow, a single source of truth for teams, and improved site performance through smaller pages and quicker loading times. Cloudinary also helped lastminute.com optimize videos and reduce bandwidth usage, improving the visitor experience.

Lastminute.com

Stefano Castelli

Creative Production Manager