Case Study: James Hardie achieves 50% faster asset readiness and centralized digital asset management with Cloudinary

James Hardie Designs its Digital Future with Cloudinary’s Digital Asset Management Platform

James Hardie, a global leader in building products, faced a growing digital challenge as COVID-19 pushed customers online: hundreds of product images were scattered across teams with no single repository, causing slow, manual image hunts and inconsistent usage across marketing, sales and trade channels. The company needed an easy-to-use, centralized system to serve varied audiences and keep product imagery current and searchable.

Implementing Cloudinary’s Digital Asset Management centralized all images, introduced a company-wide tagging strategy and enabled shareable collections with usage controls. The result: a 50% reduction in asset readiness time, dramatic cross-team efficiency gains, faster image fulfilment (seconds instead of weeks), and better sales and legal control over customer-ready visual assets.

James Hardie

Monica Ikladios

Head of Digital