Case Study: Hydrow achieves faster, higher-performing video experiences with Cloudinary

Hydrow boosts Core Web Vitals 75% with Cloudinary

Hydrow, a maker of indoor rowing machines, faced challenges in managing and delivering its extensive library of high-quality marketing videos and imagery. Their disparate systems were not scalable, limited their ability to iterate on marketing content, and resulted in poor Core Web Vitals scores. They partnered with Cloudinary to find a solution.

By implementing Cloudinary for visual asset management, optimization, and adaptive bitrate (ABR) streaming, Hydrow established a single source of truth for its media. This solution drastically improved page performance, moving their Core Web Vitals from the bottom to the top quartile and achieving a 75% improvement. Cloudinary also reduced the time-to-market for new pages from weeks to minutes.

Hydrow