Case Study: Grubhub Delivers Pixel-Perfect Images at Scale with Cloudinary

Grubhub delivers 400M images with Cloudinary

GrubHub, a leading online food delivery marketplace, faced the challenge of managing enormous volumes of inconsistent, low-quality merchant images at scale. Manually optimizing and transforming these images for every device and context was operationally demanding and compromised customer engagement. To solve this, GrubHub partnered with Cloudinary's digital asset management platform.

The Cloudinary solution automated image optimization and transformation, handling an estimated 1 billion transformations for around 400 million images. This streamlined operations and delivered between 60-70 billion optimized impressions across all devices. The partnership resulted in a significant engagement lift for merchants with high-quality images and enabled GrubHub to innovate faster with new media formats.

GrubHub