Case Study: Babolat achieves centralized DAM and faster global website launches with Cloudinary

Game, Set, Match Babolat Aces Media Management with Cloudinary

Babolat, the 150-year-old French racquet-sports brand, moved from a B2B model into direct-to-consumer e-commerce and needed to launch a media-rich brand website in eight countries. The company faced fragmented media storage (17 solutions), heavy reliance on images and videos to showcase products and players, and the requirement to integrate with existing systems like Akeneo PIM and Salesforce Commerce Cloud while delivering optimized media globally and on mobile.

Babolat chose Cloudinary as a single DAM and media-delivery platform, using URL-based transformations, CDN integration, and automation to streamline workflows and accelerate content delivery. Results included consolidation of assets into one platform, 90% automated cropping/resizing, 5,000+ product assets mapped to PIM data, a Google PageSpeed Insights performance of 94%, and a successful multi-country website launch within six months, laying the groundwork for further expansion.

Babolat

Guillaume Sérodon

Digital Project Manager