Case Study: Fever achieves epic-scale visual asset management with Cloudinary

Fever manages 80,000 visual assets with Cloudinary

Fever, a global live-entertainment discovery platform, faced a major bottleneck in managing and sharing thousands of business-critical images and videos as it expanded globally. Using Google Drive was not scalable and caused assets to be lost, making it difficult for teams to collaborate. To support its growth, Fever needed a digital asset management (DAM) solution and chose Cloudinary for its powerful and user-friendly platform.

Cloudinary implemented its DAM solution with AI-based auto-tagging, which made searching for assets faster and eliminated duplicates. The solution also included Generative AI tools to quickly adapt images for different markets. As a result, Fever now seamlessly manages over 80,000 assets with 300 users globally, uploading around 10,000 new assets per month. Cloudinary enabled Fever to achieve massive scale, support its aggressive global expansion, and grow its revenue tenfold since 2019.

Fever