Case Study: FC Bayern München AG achieves faster, optimized visual media workflows with Cloudinary

FC Bayern München AG boosts image workflows for 35 editorial users with Cloudinary

FC Bayern München AG, a top European football club, faced challenges with its legacy media management system, which created bottlenecks for its editorial, content, and e-commerce workflows. The club needed a more efficient, API-first solution to power its digital platforms and world-class e-commerce experience for fans worldwide. They turned to Cloudinary as a core part of their new composable, headless ecosystem.

Cloudinary provided the solution by becoming the club's main platform for all image and micro-video management. The implementation enabled real-time customizations for fan merchandise previews, automatic image optimization, and support for the latest codecs, which improved site performance. The results included increased efficiency for editorial teams, a greatly improved customer experience, and a measurable decline in overall file sizes despite increased web traffic.

FC Bayern München AG