Case Study: Dune London achieves faster, mobile-optimized digital commerce with Cloudinary

Dune London cuts storage costs 50% with Cloudinary

Dune London, a global luxury shoe brand, sought to modernize its online experience and overcame a major hurdle in managing and sharing visual content from its massive digital asset library. The challenge involved an outdated web platform and inefficient, manual processes for distributing imagery to internal teams and third-party partners, which became critical when all commerce moved online. The company turned to Cloudinary for its Digital Asset Management (DAM) solution.

Cloudinary implemented its DAM, which integrated seamlessly with Dune London's new Salesforce Commerce Cloud platform. The solution provided easy, secure access for all users and partners, automated formerly manual workflows, and optimized media for performance, especially on mobile where most customers shop. Results included a 50% reduction in license and network storage costs, significant time savings in production, and an optimal balance between fast page loads and high-quality visuals. Cloudinary's support and product roadmap were also highlighted as key benefits.

Dune London