Case Study: Dickies streamlines asset management and e-commerce imagery with Cloudinary

Dickies migrates 200,000+ images with Cloudinary

Dickies EMEA, a division of the iconic American workwear brand, faced a significant challenge in managing and distributing its high volume of product imagery. Their lean marketing team was overwhelmed by manual asset requests from partners and burdened by an outdated digital asset management (DAM) platform that offered poor control and integration, especially during busy seasonal launches as they migrated from Magento to Shopify.

By implementing Cloudinary Assets as its central DAM hub, Dickies automated its visual workflow. The Cloudinary solution included a direct integration with Shopify to update product pages and a custom portal for external partners to request and access images. This provided greater control over permissions and automated the creation of channel-ready formats. As a result, Dickies EMEA seamlessly migrated over 200,000 images, freeing its marketing team from manual tasks to focus on strategic initiatives and ensuring compliant, efficient asset distribution across its entire ecosystem.

Dickies