Case Study: Deporvillage achieves 30% faster page loads and 240+ monthly hours saved with Cloudinary

Deporvillage Teams with Cloudinary to Reach Peak Performance

Deporvillage, a Barcelona-based leader in online sports retail, was struggling to keep pace with rapid growth: millions of monthly visits (about 1M unique page views on typical days), thousands of products with high turnover, a small team, and a mobile-first audience (≈70% of traffic). The company faced rising hosting costs and the time-consuming need to create and manage many image variants across six language sites and multiple form factors to maintain fast, responsive shopping experiences.

By adopting Cloudinary, Deporvillage automated image processing and delivery—storing a single master asset and using URL-based transformations to serve optimal formats and sizes on the fly—while centralizing assets across languages. The result: 30%+ faster page loads, over 240 human hours saved per month, reduced hosting costs, faster product launch cycles, and a simpler, lower-maintenance workflow that improved site responsiveness and scalability.

DeporVillage

Pavel Pratyush

Chief Technology Officer