Case Study: Custom Ink streamlines asset management and personalization with Cloudinary

Custom Ink streamlines 100K+ images with Cloudinary

Custom Ink, a retailer specializing in custom apparel and accessories, faced challenges managing its vast library of hundreds of thousands of images and videos on an outdated, on-premises digital asset management (DAM) system. The unwieldy system was difficult to maintain, leading to inefficiencies for its creative and marketing teams. They turned to vendor Cloudinary for a modern DAM solution to streamline asset management and improve workflows.

Cloudinary implemented its SaaS-based DAM, which seamlessly integrated with Custom Ink's existing Google and Adobe workflows. This provided efficient search with better metadata, preview capabilities for design files, and organized collections for sharing assets. The solution saved significant internal time, improved efficiency across departments, and allowed for branded video hosting that kept visitors on the company's site. Cloudinary received strong internal endorsement for making asset management easy and effective.

Custom Ink