Case Study: Corsair Achieves Immersive Product Experiences with Cloudinary

CORSAIR builds product pages in hours with Cloudinary

Corsair, a leading provider of high-performance gaming gear and components, faced significant challenges with an outdated and inefficient media management system. Their FTP-based tech stack was slow, required extensive manual work, and prevented them from adopting modern file formats. Corsair needed a flexible, user-friendly platform that could integrate with their new headless architecture, including Contentful and Shopify, to improve operational efficiency and deliver the high-impact visual experiences critical for their customer base.

Cloudinary provided the solution with its advanced visual media management, including its Assets interface for browsing and transformations for programmatic image manipulation. A key differentiator was Cloudinary 3D, which Corsair piloted to create photorealistic, immersive visuals. The results were transformative; product page build times were reduced from days to hours due to seamless Contentful integration. Corsair's use of 3D and AR in their Custom Lab has increased user engagement and has the potential to reduce product returns by helping customers visualize items in their own space.

Corsair