Case Study: Vorwerk achieves fast, flawless global delivery of images and videos with Cloudinary

Cloudinary Serves Tasty Images and Videos to Vorwerk’s Thermomix® Platform

Vorwerk, the maker of the Thermomix® smart kitchen appliance and the Cookidoo® recipe platform (hosting over 66,000 recipes), needed to deliver high-quality images and videos fast and reliably to millions of users across web, mobile and IoT devices worldwide. The company faced technical challenges around video codecs, adaptive streaming, global CDN coverage (including China), and seamless integration with its microservices architecture on Amazon EKS.

Cloudinary’s media platform solved these issues with automated codec detection, on-the-fly image/video transformations and adaptive delivery, plus global CDN partnerships and easy API integration into Vorwerk’s microservices. The result: faster launch cycles, greater creative freedom and improved agility, with consistently high-quality visuals and smooth playback across all devices and markets—making Cookidoo®’s guided cooking experience more engaging and easier to manage.

Vorwerk

Sebastian Röhren

Senior Solution Architect Digital R&D