Case Study: Mediavine halves video bandwidth and boosts publisher revenue with Cloudinary

Cloudinary is Money for Mediavine, Simplifying Video Management

Mediavine, a full‑service ad management company serving more than 3,900 digital publishers, needed a better way to deliver and monetize video. Relying on third‑party players and a competing ad server made uploading, transcoding and serving pre‑roll ads complex and slow, limiting the company’s ability to scale video revenue despite video being a mission‑critical monetization channel.

Mediavine adopted Cloudinary’s video solution (building on prior image use), integrating in under a day to enable on‑the‑fly manipulation, CDN streaming and easy codec rollouts. The change saved hundreds of developer hours, allowed regeneration of 30,000 videos in a day, cut video bandwidth by 50% while serving over 1 PB monthly, and helped publishers boost earnings—typically 20–30% higher with video (one site saw a 1,200% jump in video ad revenue year‑over‑year).

Mediavine

Eric Hochberger

Co-Founder, Chief Executive Officer, and Head of Development