Case Study: Complex Networks achieves faster page loads and streamlined image management with Cloudinary

Cloudinary Eliminates Complexity of Image Management for Complex Networks

Complex Networks, a global media and lifestyle brand operating seven websites and multiple apps, struggled with fragmented image workflows across different CMSs. Editors routinely had to create multiple versions of each image and manually adjust formats and sizes, a slow, error-prone process that hurt time to market and page performance during a broader move to microservices and redesigned sites.

By integrating Cloudinary as a centralized image asset manager with URL-based transformations, Complex Networks automated image resizing, format selection and delivery from a single CMS. The change auto-optimizes 99% of images, cut media-management time by 50–90%, improved page load times by 15–25%, and increased user engagement up to 20%, while also enabling more flexible design, better SEO and seamless CDN integration.

Complex

Aleksey Baksheyev

Chief Technology Officer