Case Study: mindbodygreen achieves 75% lower image costs, 60% lighter pages and faster loads with Cloudinary

Cloudinary Delivers Holistic Prescription to mindbodygreen for Managing Image-Heavy Web Design

mindbodygreen is a digital media brand for health and wellness that attracts over 12 million monthly visitors and was undergoing an art-directed, image-heavy redesign. The new site required supporting more than 20 aspect ratios and manual image crops, which strained the editorial team and drove bandwidth and page‑load issues—especially for mobile users.

By switching to Cloudinary, mindbodygreen implemented on‑the‑fly image transforms (lazy loading, DPR parameters, HTML picture tags, overlays and conditional sizing) in under a week, enabling responsive images and fast A/B testing. The result: image serving costs fell 75%, page weight dropped 60%, page loads improved by over 33%, and the team reclaimed roughly 400 minutes per week while reducing manual effort and improving user experience.

Mindbodygreen

Tim Glenister

Chief Technology Officer