Case Study: mindbodygreen achieves 60% increase in user engagement with Cloudinary

Cloudinary Delivers Holistic Prescription to mindbodygreen for Image Management

mindbodygreen is a Brooklyn-based wellness media company (≈30 employees) with over 10 million monthly visitors—55% on mobile. After an art-directed, image‑heavy redesign, the editorial team was overwhelmed by dozens of aspect ratios, manual cropping/resizing and soaring bandwidth and image‑serving costs, which slowed page loads and degraded the mobile user experience.

By deploying Cloudinary in days, mindbodygreen moved to on‑the‑fly image transformations, responsive delivery (lazy loading, DPR, HTML picture tags), overlays and URL‑based edits that support A/B testing and creative agility. The result: page load times improved by >33%, page weight fell ~60%, image serving costs dropped ~75%, user engagement rose 60%, and the team reclaimed more than 400 minutes per week in media‑management time.

Mindbodygreen

Tim Glenister

Chief Technology Officer