Case Study: ClassPass boosts visual media delivery and image optimization with Cloudinary

ClassPass manages 1.25M media assets with Cloudinary

ClassPass, a fitness and wellness membership service, faced the challenge of managing and delivering a vast library of high-quality, up-to-date imagery to its users. In their market, quality is inferred through photos, and they needed to ensure fast-loading, optimized images across all devices without expanding their engineering team. To address this, they turned to Cloudinary's digital asset management and optimization services.

Implementing Cloudinary's Programmable Media with features like automatic format and quality selection, ClassPass streamlined its visual media delivery. The solution integrated smoothly, requiring minimal ongoing maintenance. As a result, ClassPass now manages over 1.25 million images and videos efficiently, and members rate their satisfaction with photo quality at 4.3 out of 5. Cloudinary enabled significant bandwidth savings and a zero-touch workflow for the engineering team.

ClassPass