Case Study: Bombas achieves faster load times and higher conversions with Cloudinary

Bombas Finds its Media Management Footing by Optimizing Experiences with Cloudinary

Bombas is a mission-driven apparel brand known for donating an item for every item sold and relies heavily on its website as the primary sales channel. During a major site redesign the company struggled to manage over 10,000 product images—fixed asset sizes, no bleed, manual Photoshop background changes, and an ongoing rebrand threatened site performance during peak seasonal traffic and risked hurting conversions and donations.

Bombas implemented Cloudinary to automate image optimization, transformation, and responsive delivery, replacing its prior CDN and integrating in just weeks. The result: faster page loads and network response times, greater design flexibility (including on-the-fly background changes and easier A/B testing), improved conversions through better user experience, and freed design and engineering time to focus on higher-value work.

Bombas

Adam Weinstock

Chief Technology Officer