Case Study: Bloomsbury Publishing achieves faster high-res digital publishing with Cloudinary

Bloomsbury Publishing cuts publishing time by 50% with Cloudinary

Bloomsbury Publishing, a leading independent publisher, faced the challenge of digitizing high-resolution academic manuscripts and museum collections for its Academic division. They required a platform to securely manipulate and serve these images in various formats and resolutions for authorized users, all while meeting a tight launch schedule and avoiding a complex in-house build. They turned to Cloudinary's digital asset management (DAM) and dynamic media manipulation services for a solution.

By implementing Cloudinary, Bloomsbury automated its image management, using the platform as a single source of truth for high-res assets. The solution provided real-time, responsive image delivery and robust security. This resulted in a 50% reduction in publishing time, an average load time of under one second for image-heavy pages, and an estimated 18 to 24-month savings on digital transformation efforts compared to building in-house. Cloudinary's platform proved so effective that Bloomsbury is now using it to rebuild its main corporate website.

Bloomsbury Publishing Ltd

Pedja Pavlicic

Head of Digital