Case Study: Bleacher Report delivers real-time video highlights and boosts monthly video views 25% with Cloudinary

Bleacher Report Scores with Real-Time Video Highlights Delivered by Cloudinary

Bleacher Report, a leading digital destination for sports fans, needed a faster way to deliver short video highlights while games were still in progress. With roughly 85% of its audience on mobile, the company had to create and stream optimized clips quickly across varied devices, viewports and bandwidth conditions—something its manual processes couldn’t achieve at the speed required for peak fan engagement.

By extending its use of Cloudinary from images to video, Bleacher Report automated extraction, transcoding, adaptive bitrate streaming and CDN delivery, enabling highlights to be produced and served within minutes. The integration was completed in under five weeks and drove measurable gains: a 25% increase in total monthly video views, a 20% increase in monthly in-app highlight views, faster time-to-market and additional uplifts across gamecast and short-view metrics.

Bleacher Report

David Marks

Senior Director of Engineering