Case Study: Atom Tickets achieves faster content publishing and better media experiences with Cloudinary

Atom Tickets streamlines 6,000+ assets with Cloudinary

Atom Tickets, a social movie ticketing app, faced the challenge of scaling its media management to support a new website and a third-party partner site. Their previous infrastructure could not efficiently handle the high volume of high-fidelity images and videos across all customer touchpoints without performance degradation and exorbitant bandwidth costs. They needed a robust solution that also offered a user-friendly UI for non-technical teams.

The vendor Cloudinary provided a solution that automated the entire media workflow, using dynamic transformations to optimize and deliver assets. This resulted in faster content publishing across teams, a drastically reduced video bandwidth consumption, and an improved, high-quality user experience. Cloudinary's platform gave Atom Tickets a single source of truth for all assets, streamlining operations for their content, marketing, and engineering teams.

Atom Tickets

Jeff Hsu

Vice President of Engineering